TechEd

Microsoft came to our team for help driving demand generation for two conferences - TechEd Europe 2012, and TechEd Europe and North America 2013. The conferences were designed to provide technical education, product evaluation and community resources to attendees. With Microsoft's digital marketing strategy in mind, we provided creative assets and managed deployment for a comprehensive list of marketing tactics. During this campaign we found that social marketing tactics - including social sharing - brought more new visitors to the website than any other marketing tactic, and generated a large number of event registrations.

Branding Strategy & Positioning Content/Copy Creation Website Design & Development Email & Newsletters Web Banners Posters Paid Advertising Campaigns Search Engine Marketing Social Strategy & Positioning Analytics & Optimization

7,580 Professionals

Registration Goal: 7580 IT Professionals and Enterprise Developers

96% Registered

Registrations Achieved: 7,278 paid registrations (96% to goal)

Yearly Increase

Registration results surpassed 2010 by 487 registrations and 2011 by 715

58% Avg. Reduction

Average cost per acquisition: reduced by 58% year-over-year

Reduced Duration

Project time-frame: 32% of the duration of prior campaigns which saved cost

Results

Many creative agencies promise the moon but can’t deliver the stats to back it up... that’s where we come in!

Our Services
TechEd 2013 Campaign Report
TechEd 2013 Campaign Report
TechEd 2013 Campaign Report
TechEd 2013 Social
TechEd 2013 Email
TechEd 2013 Email
TechEd 2013 Web Banners
TechEd 2013 Web Banners
TechEd 2012 Website
TechEd 2012 Website
TechEd 2012 Email
TechEd 2012 Web Banners
TechEd 2012 Web Banners
TechEd 2012 Poster
TechEd 2012 Poster