Microsoft's MIX11 event was a gathering of developers, designers, UX experts, and business professionals who have created the most innovative and profitable consumer sites on the web. Sessions ranged from technical, code-based topics to expert advice on content strategy, usability, and design. Microsoft asked us to refresh the MIX brand for the MIX11 event. The goal was to increase awareness, create excitement, and mindshare around Microsoft’s web platform and tools, while continuing to focus on the technical designer and the web developer audiences.
The assets and the platform for the new branding included developing the event website, and campaign creative for web, print, digital, and onsite use. With the rebranding, MIX 11 exceeded the attendance numbers set from the previous year and reached the campaign goal.