AWS re:Invent is a learning conference hosted by Amazon Web Services for the global cloud computing community. The event features keynote announcements, training and certification opportunities, more than 400 technical sessions, a partner expo, and after-hours events. AWS approached Yeti Society to help drive awareness for the event through a digital marketing and advertising effort in Las Vegas, Nevada. Here our design team worked directly with the event owners to conceptualize and excute the creation of various large-scale billboards and print ads which highlighted Amazon's annual event. This also included both digial displays and video animations to engage and excite audience attendees. Our production team also coordinated with local businesses to manage the installation of these assets; the majority of which were featured along Las Vegas Blvd. and the Las Vegas Airport. In total, we are very excited to report that AWS re:Invent averaged around 30,000 attendees.